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Surviving economic turbulence: How ShipWise enhances your business strategy

May 17, 2023
September 4, 2024
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5 min read
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In today's ever-changing business landscape, companies face substantial challenges due to economic factors. American consumers are grappling with economic concerns like job layoffs, banking crises, and a cooling housing market. However, despite these obstacles, consumer spending has displayed remarkable resilience, refuting the notion of decreased spending amidst inflated prices. A report in February of 2023 stated that economists forecast a 1.3% gain in consumer spending. When this is adjusted for inflation, consumer spending increased 1.1%, the largest gain since March 2021.

So, what does this mean for businesses? How can they navigate these uncertain economic waters, especially when they can't control the economy? Enter ShipWise - a powerful tool specifically designed to assist businesses in staying afloat by optimizing factors they can influence. These include comparing competitive carrier rates to minimize costs, ensuring clear and effective communication with customers, and eliminating the hassle of managing multiple systems or websites for shipping. Let's delve into how our comprehensive solutions can empower your business to survive and thrive during challenging times.

Keeping Prices Low When Offering Free Shipping

Free shipping has become an essential aspect of the consumer experience, but its cost can be expensive for businesses. Increasing product prices to offset shipping expenses may not sit well with price-sensitive consumers. Striking a delicate balance between affordability and free shipping is crucial. This is where ShipWise comes in. By leveraging ShipWise, businesses can save money beyond commercial rates, enabling cost-effective shipping regardless of volume. Businesses also gain access to a range of shipping carriers and can compare rates in real-time to find the most cost-effective options. This enables businesses to offer competitive pricing while safeguarding their bottom line.

Building Trust through Constant Communication 

In times of uncertainty, clear and consistent communication is vital to lessen customer confusion and build trust. Businesses should proactively keep customers informed at every stage of the order fulfillment process, particularly during delivery. With ShipWise, this becomes effortlessly achievable. Our platform seamlessly integrates with your selling platform or order management system, allowing you to provide shipping and tracking information to customers as the label is processed. As soon as a shipment is dispatched, ShipWise promptly relays the necessary details, ensuring that businesses can keep their customers well-informed throughout the delivery journey. Whether you share shipping information through integration or directly from your website, ShipWise alleviates worries for you and your customers, fostering a seamless and worry-free experience.

Ensuring Reliability with Flexible Shipping Options

Relying on a single shipping carrier as part of a shipping strategy may expose businesses to greater risks. That's why ShipWise integrates with multiple carriers, offering businesses the flexibility to select the most suitable carrier for their unique needs. By diversifying their carrier options, businesses can effectively mitigate potential disruptions or limitations in service from any single carrier. This strategic approach ensures a consistent and reliable order fulfillment process, ultimately resulting in enhanced customer satisfaction.

Economic uncertainty has a profound impact on consumer behavior, often leading individuals to save rather than spend. However, consumers also want a seamless and reliable shopping experience, particularly in today's "want it now" culture. By prioritizing customer satisfaction and building trust, businesses can retain their existing customer base, a significantly more cost-effective approach than acquiring new customers. Why not embrace the power of ShipWise today? Improve your shipping strategy, thrive amidst economic uncertainty, and steer your business toward a brighter, more prosperous future.