The importance of tracking packages

If you have ever ordered something online, then you know that feeling of waiting for your package. Some may even sit outside and wait not-so-patiently for the delivery driver. If you have been concerned about the whereabouts of your packages, then undoubtedly your customers have done the same. A recent study shows that 96% of surveyed track their orders, with 43% tracking their deliveries daily. Millennials are most likely to keep track of their orders daily. Consumers want to track their packages, plain and simple. How do you make sure as a seller, your packages are easy to track?

Reliable Carriers 

Every company has its favorite carriers. If you have carriers that have great tracking and more importantly, up-to-date tracking. Most companies nowadays have a specific and personal tracking page that pulls information from the carriers. If consumers check their packages every day, you need to make sure they're checking back on something. Not only are reliable carriers great for tracking, but they are also great for getting customers their packages on time. A study from 4over reveals that 87% of respondents say they have had a package delivered late since the COVID-19 pandemic. When you utilize a reliable carrier then consumers are more confident that their packages will arrive safely and on time. 

Technology 

We are in the age of information. Consumers, as stated above, want more information. The best way to give more information with less work is by leveraging technology. Technological advancements have enabled automated package tracking and notifications to keep you and your customers informed each step of the way. ShipWise and Pitney Bowes create customized tracking pages for our e-commerce shippers. Not only does this mean that you're giving customers an accurate and up-to-date tracking page, but it also is partnered with a reliable and respected carrier, USPS. USPS works great with packages of any size and consumers trust their abilities. 

Insurance 

Parcel insurance, in the past, has been considered your last line of defense as an e-commerce seller, but we are here to change your mind. Parcel insurance is undoubtedly an essential part of shipping in this day and age. As e-commerce grows so does the number of packages moving around the world on a daily basis. Carriers are doing a great job of keeping up with demand, but occasionally things get lost, damaged, or stolen. You can't control a package as soon as it leaves your doors and that is where parcel insurance comes in.

‍

Start with ShipWise today and track packages all from one place! Learn more on our tracking page.